SAM-Lab Inc. offers expert graphics, animated video and content creation services to social media, technology and consulting firms the world over. Our clients come back to us assignment after assignment for several compelling reasons: we understand the content, we make working with us easy, and we make our clients look really smart. We’re happy to tackle any project type—our team will craft the right message and vehicle to tell your story, regardless of the format of the final deliverable.
Business presentations are relied on to do a lot. They are used to share important messages and complex information with prospects, teams, and peers. The best presentations smartly balance imagery and writing to clearly communicate your business story and enhance understanding. However, translating your business’s value into a great presentation is time consuming, difficult, and keeps you from your most important work of serving your current clients. Our expert graphic designers specialize in understanding your business message to create compelling visual stories that leave a lasting impression on your audience.
Many of our team primarily work with PowerPoint and Keynote, but we’ve got serious skills with all types of presentation tools, such as Prezi. Our first priority is to make the process of creating your business presentation as pleasant, simple, and easy as it can be. We work on your schedule to meet tight timelines. We can also be a proactive player working ahead of your schedule to ensure the process goes smoothly.
Story & Content Creation: Developing your business story and content through efficient interviews, research, and review of your source materials.
Story & Editing and Proofreading: Ensuring that all aspects of formatting, grammar, style, tone of voice, and structure are precise and in line with brand standards.
Story & Research and Analysis: Finding the most compelling quotes, sources, or survey results to enhance your message.
Great imagery can make your story shine. It helps complex ideas become simpler and technical concepts become more intuitive. Our graphic design team understands complex business ideas and translates them into imagery that adds meaning and value to your message. We are also professionally trained artists with the creative chops to deliver compelling designs that will resonate with your audience. We take on a myriad of visual design requests, and we can work with you to choose the right concept, format, and layout for your content.
Layout: Designing and delivering layouts for whitepapers, case studies, brochures, and other collateral pieces that need graphics and copy.
Iconography: Creating custom illustrations of concepts, which look great and enhance your message.
Brand Identity: Defining the look and feel of branding for companies or specialized programs, including logos, color palettes, templates, and more.
Infographics: Crafting thoughtful presentations of data and content supported by engaging illustrations.
Design for the Web: We have a specialized team of technically-minded designers that are dedicated to comprehensive web design and video production work. This team of designer-developer hybrids can take your project from an early idea to published content on the web. You don’t have to worry about code, technical challenges, or video production. In a few simple project stages, we’ll deliver your web project fast and make your content look great.
Video is increasingly becoming a go-to for businesses that want to share their story with teams, prospects, and peers. A well-produced video smartly combines the elements of animation, imagery, audio, and writing to quickly and memorably communicate your business value to your audience. However, translating your value proposition into an engaging video is time consuming, difficult, and keeps you from your most important work of serving your current team. Our expert visual storytellers provide comprehensive video production services to help you at any stage of the process.
Visual Direction & Story Structure: Developing a narrative by providing strategy and content direction as well as visual guidance.
Writing, Editing, & Storyboarding: Writing, editing, and fine-tuning your script and drafting the visual storyboard.
Art & Animation: Creating custom graphics and animation as well as guiding you in the visual direction, look, and feel of the video.
Voice Over Addition: Facilitating selection and booking of the right voice over talent, and perfectly synchronizing the recording to the video.
Final Production & Fine-Tuning: Delivering high quality video rendering at the correct file size and format for your audience to access and view.
The types of videos we often create for our clients include: employee training and education, explainer/how-to, promotional (B2C, B2B), product overviews, and more. Our first priority is to make the process of creating your business video as pleasant, simple, and easy as it can be. We work on your schedule to meet tight timelines. We can also be a proactive player, working ahead of your schedule to ensure the process goes smoothly.
Written collateral is an important part of sharing your business value with your prospects and team. Done well, it highlights your firm’s unique story, experience, and expertise in solving your client’s challenges. However, translating your business story into high-quality written collateral is difficult, time consuming, and diverts you from the most important work of serving your team. Our expert writers can help you tell your business story in a way that resonates with your audience. Our specialty is in understanding the material in depth. You do not need to teach us your entire business. We get it. We know it. This makes the process extremely quick and satisfying and the outcomes fairly unique.
White paper and POV paper writing: Developing your business story and content through efficient interviews, research, and review of your source materials.
Editing & Proofreading: Ensuring that all aspects of formatting, grammar, style, tone of voice, and structure are precise and in line with brand standards.
Blogs, Articles, & Social Media Writing: In addition to the most compelling web and landing page copy to enhance your message.
We often create these types of collateral for our clients: whitepaper and point of view papers, case studies, reports, blog posts, requests for proposal responses, brochures, advertisements, and promotional materials. We are eager to dive into any business concept or industry. We specialize in the areas of enterprise technology and management consulting. You have actual work to do with your current clients. We’ll help get your written project done, so you can get you back to doing what you do best.
Jeff is the owner and general manager of SAM-Lab, overseeing its operations and helping SAM-Lab’s clients achieve their sales and marketing goals. He is a skilled writer and tackles the most complex of SAM-Lab’s writing assignments. Jeff has 23 years of experience creating compelling business stories, designing business communications, and developing technology marketing strategies. Prior to founding SAM-Lab in 2004, Jeff served as VP of Marketing Strategy at HNW Inc. and as a founding member and management consultant of PriceWaterhouseCooper’s CRM strategy practice. Jeff has a B.S. in art from Western Michigan University and is the author of the book “Rise Above School.” He lives in South Carolina with his wife, Jennifer, and his children: Adie, Huck, and Vy. He enjoys painting, music composition and performance, and studying economics and ethics.Contact Jeff
Amanda directs the day-to-day operations for SAM-Lab, and is focused on leading our team of skilled designers to create superior outcomes for our clients. She has been working with SAM-Lab for 12 years providing visual storytelling, graphic design, and execution as a designer before performing her current directional role. She holds a degree in industrial design with previous experience working in architectural and urban planning firms. Amanda is located near Boston, MA, and shares her office with two Boston Terriers. When she’s not working, you’ll find her tending to her tree farm deep in the woods of Maine.Contact Amanda